https://www.facebook.com/cachacaaluarez

https://www.instagram.com/cachacaaluarez/

https://www.linkedin.com/company/aluarez/

Problem: People see sharks as killing machines

Solution: Demonstrate how non threatening sharks are by comparing them to seemingly harmless animals

Art Direction/Copy Writing: Catarina Moreira-Rato & Manuela Angrisano

This campaign won a silver bowl at the Hatch Awards 2019:

https://www.bu.edu/articles/2019/hatch-award-student-winners/

Problem: When thinking about Peru, people’s first thought is Machu Picchu.

Solution: Show that Peru has many more beautiful places to offer.

Art Direction: Catarina Moreira-Rato

Copy Writing: Manuela Angrisano

Problem: We want to raise awareness about the dedication it takes our staff to get the perfect shot.

Solution: Show what it takes to get the perfect shot.

We reached out to many current National Geographic photographers, and got responses from Gordon Wiltsie and Cary Wolinsky, to get a sense of their experiences in the field.

Art Direction/Copy writing: Catarina Moreira-Rato & Manuela Angrisano

Problem: Even loyal CVS customers throw away the receipts without looking at the coupons on them.

Solution: Create an app called Carework where you can scan your coupons onto your phone and trade them for ones you might be more interested in.

Art Direction: Catarina Moreira-Rato

Copy Writing: Abigail Waters

Problem: Avery Dennison created a platform called M_use for packaging and label designers to meet and collaborate and needs to raise awareness for the new social platform.

Solution: Position packaging and label design as something designers can’t resist: art.

Art Direction: Catarina Moreira-Rato

Copy Writing: Hayley Levesque

Problem: Most people toss or lose business cards.

Solution: Show people that Moo can make any professional business card interesting and save worthy.

Art Direction/Copy writing: Manuela Angrisano & Catarina Moreira-Rato